catalog
Vendors
Vendors are brands or other entities that can promote products in campaigns.
These campaigns are either managed by the vendor directly or by the marketplace for them.
Vendors and products
Products in a catalog always belong to one or more vendors. A vendor can only promote products that belong to it.
Consider the example below.
Here both vendors can promote SKU-790
in their campaigns. Whereas SKU-789
can only be promoted by VENDOR-1
and SKU-791
can only be promoted by VENDOR-2
.